Erin Callisch
SF FIRE CREDIT UNION'S NEW STONESTOWN BRANCH PUTS THE MEMBERS FIRST WHILE CREATING A HIGH-TECH, HIGH-TOUCH EXPERIENCE.
During a rapid expansion of its branch network, SF Fire Credit Union urgently needed to modernize its outdated locations to sustain growth and meet evolving member needs. The solution? A complete redefinition of the credit union's service model by forming a strategic partnership with DBSI.
Following an extensive discovery process, DBSI's in-house transformation experts partnered with SF Fire Credit Union to strategize a next-generation service model for their Stonestown branch location.
Staying Ahead of Industry Trends
The transformation of SF Fire Credit Union's Stonestown branch showcases the institution's commitment to adapting to the evolving needs of its members. By embracing a modern, technology-driven approach to banking, SF Fire Credit Union has created a welcoming and efficient environment that caters to the preferences of younger generations while maintaining the personalized, advisory-level service that all members value.
By integrating cutting-edge technologies, digital signage solutions, and training frontline staff to adopt the Universal Associate Model, our DBSI team implemented a comprehensive transformation plan. This holistic strategy and execution have strengthened SF Fire’s identity as a community-focused credit union that is positioned at the forefront of member service excellence.
“"Working with DBSI has made the full transformation process really easy and made us feel like a true partner. They made every step of this project feel seamless as they kept track of everything going on in the background from design, architecture, construction, and technology, and brought it all to life." - Dawn Chute, Chief People Officer, SF Fire Credit Union
2024 BCX AWARDS: SF FIRE CREDIT UNION NAMED INNOVATOR OF THE YEAR
DBSI's Senior Transformation Strategist, Matt, Randall, and Executive Experience Officer, EJ Kritz, joined Elizabeth Rigney, AVP of Growth and Retention at SF Fire Credit Union in Charlotte, North Carolina to accept this prestigious award at this year's Bank Customer Experience (BCX) Summit.
To see the award winners and event highlights, click here. For more information on shrinking the branch footprint in your network or building a new micro-branch, please reach out to us by calling 1-855-ASK-DBSI or filling out our online form.
Together, let's bring the vision for your future to life!
Through DBSI’s carefully curated professional service programs, we can help shift your staff’s culture, processes, job descriptions, and so much more.
