The Financial Brand: Why Your Bank Needs a ‘Crown & Anchor Society’
E.J. Kritz, Chief Experience Officer at DBSI, makes the case in his latest Financial Brand feature that most financial institution loyalty programs...
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1 min read
EJ Kritz
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Published
Updated
As the largest generation in American history, Millennials represent the greatest potential lifetime value of any consumer segment in banking.
What does that mean in plain English?
Your future depends on attracting Millennials now.
But how do you do it? Where do you start?
Similar to the same process we use to help financial institutions create branch transformation— success starts with understanding current state and who you’re trying to reach.
To help you become a Millennials expert, here’s an infographic of the most useful stats on Millennials, compiled from every respectable source we could find (trust us, we spent hours scouring the stats, so you don’t have to.)
Take a look
Want to show this to others? Download a printable PDF of the infographic here.
Where is the best place to start your branch transformation efforts? The Ideation Center (aka The Banker's Playground) of course! More than 250 financial institutions have been, and we're saving YOUR seat. Find out more here.
E.J. Kritz, Chief Experience Officer at DBSI, makes the case in his latest Financial Brand feature that most financial institution loyalty programs...
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