The Financial Brand: Why Your Bank Needs a ‘Crown & Anchor Society’
E.J. Kritz, Chief Experience Officer at DBSI, makes the case in his latest Financial Brand feature that most financial institution loyalty programs...
Come see the latest innovations, strategies, designs and technologies through hands-on experience.




Transform customer and employee experiences with strategic digital signage solutions that inform, engage, and inspire across every environment.
If you’re ready to get started with your next project and think DBSI may be a good partner, we should chat.
We are always looking to add talented, forward-thinking innovators to our team. If that sounds like you, you should apply for a role with us.
We are always looking to add talented, forward-thinking innovators to our team. If that sounds like you, you should apply for a role with us.

At BankSpaces this year, I delivered a presentation titled Cool Sh*t Banks Can’t Do. It was designed to challenge the industry to think beyond a traditional bank and ignite new thinking around what a branch could be.
In today's digital world, most branches still follow a formula that prioritizes transactions over customer relationships and efficiency over experience. But what if we reimagined the branch as something more meaningful, something that reflects how people live, work, and engage with their finances today?
That’s exactly the opportunity DBSI is leaning into.
Here are a few examples:
A “third place” branch that invites people in for more than a money exchange. We’re talking coffee nooks, coworking zones, and living-room-style layouts that feel nothing like a bank, but everything like a place you’d want to hangout for several hours and be.
Interactive digital signage that brings financial education to life and redefines how you onboard new clients.
Spaces that flex and scale from micro-branches that can pop up inside a grocery store to flagship experiences that anchor a community hub.
Each element is intentionally crafted to improve the customer journey, reduce friction for staff, and deliver a stronger return on every square foot. And while the end result may look bold or unconventional, the foundation is always clear: help financial institutions become more relevant, more efficient, and more human.
The most exciting part? These ideas aren’t years away. They’re being designed and rolled out now, for real clients, in real markets.
So here’s the question I posed at BankSpaces, and I’ll pose it again here:
If you weren’t tied to tradition, what would you build?
At DBSI, we’re helping banks and credit unions find those answers—and bringing the vision to life one transformation at a time.
E.J. Kritz, Chief Experience Officer at DBSI, makes the case in his latest Financial Brand feature that most financial institution loyalty programs...
The version of Windows 10 running on many ATMs, interactive teller machines, and cash recyclers will stop receiving Microsoft support next month....
DBSI's interior design team triumphs at the IIDA Southwest Couture Showcase, winning Best Hair & Makeup with a piece that explores the tension...