America’s Credit Unions recently announced the 2025 Diamond Award winners, and we’re excited to see so many DBSI clients among this year’s honorees.
The Diamond Awards are regarded as the “Oscars of credit union marketing,” celebrating the most creative, effective, and impactful campaigns in the industry. Earning a Diamond Award is a testament to a credit union’s commitment to its members, its community, and to pushing the boundaries of what’s possible in financial services.
This year, nearly 10% of all Diamond Awards went to credit unions that are DBSI partners. These credit unions are not just keeping pace with industry trends—they’re setting them. From innovative branch transformations and multilingual outreach to cutting-edge technology and heartfelt community campaigns, our clients are leading the way in redefining what it means to serve members in today’s rapidly changing world.
- Chartway Credit Union was recognized for its ITIN Lending Initiative, a campaign that helped Spanish-speaking communities gain greater access to home and auto loans, resulting in a 17% growth in Hispanic members. DBSI supported Chartway’s vision with branch designs that prioritize cultural accessibility, including bilingual kiosks and welcoming community spaces.
- Elevations Credit Union took home three awards, including Best Rebrand for modernizing the identity of their nonprofit initiative, The Local Change Foundation. Their viral “That Elevated Quickly” campaign humorously highlighted member success stories, while our work on their medical center branch introduced telehealth stations—a first for Colorado credit unions.
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GECU earned a 2025 Diamond Award for its visually striking 2023 Annual Report, which showcased the credit union’s $5+ million in grant funds and extensive community outreach initiatives. The report’s digital format, featuring member testimonials and stunning visuals, set a new standard for transparency in the industry.
This follows GECU’s 2024 Diamond Award win for its groundbreaking Neighborhood Branch℠ at Rojas and Eastlake, a project designed in partnership with DBSI. This branch transformation emphasized digital-first banking, with interactive kiosks, financial coaching, and 24/7 ITMs—innovations that contributed to a 54.7% surge in new member signups.
- Everwise Credit Union brought home multiple honors, including a Diamond Award for their “Little Moments” campaign, celebrating members achieving life milestones, from buying their first home to launching a business. Our collaboration on their Meijer supermarket branch, with video teller systems and free financial workshops, supported their mission of making banking accessible and meaningful.
- SF Fire Credit Union received multiple recognitions in this year's awards, including honors for its Stonestown Branch Grand Opening campaign. DBSI’s Stonestown branch transformation embraces a modern, technology-driven approach to banking, a project we are proud to see celebrated within their local community.
- Park Community Credit Union made an outstanding showing at the 2025 Diamond Awards, earning four awards for their recent rebranding and marketing excellence. Their campaigns, including the “Catch the Vibe/Share the Vibe” PR effort and community-focused programs like “Parksgiving,” stood out for their creativity and impact. The well-deserved recognition underscores their dedication to cultivating a sense of belonging, values that resonate deeply with DBSI’s mission to create spaces that serve and inspire.
- Pelican State Credit Union and Georgia United Credit Union were also honored for their outstanding localized campaigns, with each receiving multiple honors and earning the title of “Category Best”. Pelican State’s Mid City Branch, recently renovated by DBSI, is a true community hub serving Louisiana’s capital for over 60 years, while Georgia United’s advisory-focused branches help members navigate financial decisions with confidence.
These awards are a reflection of the passion, creativity, and dedication that our clients bring to their work and the members they serve every day. At DBSI, we’re grateful for the opportunity to support these credit unions as they innovate, inspire, and make a real difference in the lives of their members.
Congratulations to our incredible clients and all the winners at this year’s America’s Credit Unions awards!
For the full list of winning credit unions, visit the 2025 Winners List.