Carla Trombly
Consumer engagement can be driven by the tight integration of digital and in-person channels. But analysis to support branch site selection needs to go beyond basic demographics.
Financial institutions are approaching a pivotal moment in managing their branch networks. As customer behaviors continue to shift the balance between in-person and digital channels, the question remains: How can a financial institution’s physical footprint align with the evolving needs of modern banking consumers?
The answer lies in harnessing the power of data-driven insights, drawn from advanced analytics and comprehensive market research. These tools ensure that branch networks continue to be strategic assets rather than cost centers.
According to new insights from PwC, digital transformation ranked as the top challenge that financial services globally expect to address in 2025. When executed thoughtfully, transformation efforts guided by advanced analytics can help organizations maximize cost-efficiency and deliver a more relevant customer experience.
Read the full article on The Financial Brand
