Printed posters and outdated brochures are inconsistent with messaging and branding, fail to connect to patient trending needs, lack engagement, and are often untargeted, or just irrelevant. If your office is still leveraging this type of static marketing material, this presents an opportunity for you to level up your communications program and reap all the benefits of doing so.
Say goodbye to the noise and hello to better patient communications by digitizing these outdated, paper barriers in your space. You can have a real-time, relevant, and engaging program that taps into the power of strategically placed digital signage.
Before you can begin installing screens, you need to get your basics locked down. Building a strategy begins with finding a strategic partner you can trust, a thoughtfully developed signage roadmap complete with hardware recommendations and placement for each branch, content management software selection, and a robust content plan.
Your Partner. You bring a wealth of knowledge about your organization and patients’ needs. Now, you need a partner who brings that same expertise in experiential design and technology.
You need a partner who can leverage best practices and guide you based on data and unmatched experience to ensure your program is built for maximum ROI.
Your Roadmap. With the overwhelming amount of messages patients receive and the many touchpoints that go into a healthcare journey, constructing a digital signage roadmap will help identify the right placement and type of technology, the software you will be leveraging, and the messages and vision for your content. Just as important as the placement of your signage is the message itself, so developing a content plan will help you deliver on your goals by identifying your audiences and the types of messages you want them to receive, the frequency they should be published (to avoid competing messages) and the publication timeframe.
There are many technology and hardware options to choose from for your roadmap. Here are some of the most used:
Placement and type of signage are key components to ensuring a strategy is effective. Digital Signage can be placed in any area of your facility with high traffic, longer wait times, healthy patient engagement levels, or even a lack of operational efficiencies. Some of the most popular places we see signage leveraged in medical facilities include:
Hardware? Check. Up next: software. When it comes to digital signage, there are hundreds of different types of content management software that can do the job... but only a few can do the job exactly how it should be done. When it comes to the software, we have a few that we recommend based on our discovery session with your team, but they all include features like:
You've got the hardware and software selected, now's your content. Your messaging is what will capture the attention of people and entice action and your audience needs will vary based on the space the screen is in, so it is critical to have a well-researched and planned-for content strategy for every screen.
And while you want a variety of content from screen to screen, you still want to tie everything back to a strategy and always support your business objectives. That's why most financial institutions have boiled down their patient-facing content playlists to ensure every display plays at least 3 of the following content "pillars":
Digital screens can also support employee engagement. With proper placement, these tools can amplify goals, strengthen messages of culture and recognition, share operational updates, and communicate emergencies.
Want to learn more about digital signage and what building a program for your space would look like? Download this guide has everything you're looking for in it.
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