The Financial Brand: Why Your Bank Needs a ‘Crown & Anchor Society’
E.J. Kritz, Chief Experience Officer at DBSI, makes the case in his latest Financial Brand feature that most financial institution loyalty programs...
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5 min read
Emily Sweillam
:
Published
Updated
COVID-19 is impacting every single business around the world; no industry is protected, not even the banking industry. You may be an essential business, but that doesn’t mean you won’t experience a financial impact from this pandemic. In fact, just a few weeks ago on April 4, 2020, MarketWatch announced that a small bank in West Virginia had become the first institution to fail during the Coronavirus crisis.
So how can your financial institution avoid becoming the next one? By reducing costs today and aggressively planning for the future. And what’s the quickest and easiest way to cut costs? Adopting the Universal Associate Model.
Why? Because...
This can be completed in three different levels, all with varying degrees of change to the branch design, technology, and staff operations.
Up-front Investment: $$$$$
Timeline: 1-2 Months
Short-Term Cost Savings: $$$$$
Long-Term Cost Savings: $$$$$
One of the biggest drivers behind the Universal Associate model is the desire to provide a smooth and cohesive client experience that encourages advisory-type interactions between client and associate by limiting the number of staff hand-offs.
While this is best achieved with a full refresh, sometimes that isn’t an option. So, if you are working with a small budget or short time frame, this is the option for you. Adopting the Universal Associate model at the most basic level starts here, with only three key changes that can be made in a few weeks.
Up-front Investment: $$$$$
Timeline: 3-6 Months (depends on the current state of the branch)
Short-Term Cost Savings: $$$$$
Long-Term Cost Savings: $$$$$
One of the biggest drivers behind the Universal Associate model is the desire to provide a smooth and cohesive client experience that encourages advisory-type interactions between client and associate by limiting the number of staff hand-offs.
If you find yourself wanting to achieve more than what is included in a Level 1 transformation, but still not quite ready (for whatever reason) to make a full transformation to your branch design, technology, and operation standards, this is the option for you. So instead of focusing on all of the transformation components that fall into the previously mentioned categories, this level focuses on only one or two components each.
Up-front Investment: $$$$$
Timeline: 8-12 Months (depends on the current state of the branch)
Short-Term Cost Savings: $$$$$
Long-Term Cost Savings: $$$$$
If you want to start cutting costs today, call us at 1-855-ASK-DBSI or send an email to info@dbsi-inc.com with a simple outline of your initiatives and we will respond with a plan for crossing them off your to-do list.
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