The Financial Brand: Why Your Bank Needs a ‘Crown & Anchor Society’
E.J. Kritz, Chief Experience Officer at DBSI, makes the case in his latest Financial Brand feature that most financial institution loyalty programs...
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We are always looking to add talented, forward-thinking innovators to our team. If that sounds like you, you should apply for a role with us.
We are always looking to add talented, forward-thinking innovators to our team. If that sounds like you, you should apply for a role with us.

2 min read
Michael Forsyth
:
Published
The branch of the future is about more than modern architecture or digital signage. It’s about creating experiences that feel relevant, responsive, and human to every customer.
From November 18-20, DBSI and VeroTerra are teaming up at Future Branches Austin to showcase how strategy-first design and real-time customer feedback can come together to create smarter, more connected banking environments.
At this year’s annual BankSpaces retreat, EJ Kritz, Chief Experience Officer at DBSI, ignited fresh thinking about what branches of the future can be—spaces that operate as community “third places,” pair experiential content with education, and flex from micro-branches to flagship hubs. This idea of strategy-first design makes the journey easier for clients and the day-to-day simpler for staff, yielding a stronger return on every square foot.
We make that practical at DBSI’s Ideation Center, a hands-on showroom where leaders can test layouts on real floor plans, see content on real screens, and pressure-test staffing and service models before a pilot. It’s also where you can experience how real-time feedback with the VeroTerra Mirror fits naturally into the branch flow and rolls up to clear playbooks and leadership KPIs. You leave with an end-to-end strategy and a rollout path that fits your FI.
In the branch of the future, every interaction counts. At Future Branches Austin, we will demo how our partners at VeroTerra are addressing feedback before it becomes negative reviews.
The Mirror is VeroTerra’s solution to deliver frictionless, real-time feedback through simple, natural hand gestures. With the brand new Mirror 2.0, the experience is now friendlier and more intuitive, encouraging higher participation and richer insights with zero staff lift. In the branch of the future, every interaction counts. At Future Branches Austin, we will demo how our partners at VeroTerra are addressing feedback before it becomes negative reviews.
The Mirror is VeroTerra’s solution to deliver frictionless, real-time feedback through simple, natural hand gestures. With the brand new Mirror 2.0, the experience is now friendlier and more intuitive, encouraging higher participation and richer insights with zero staff lift.
Visitors to the booth will also be able to discover VeroTerra’s Amplify AI Customer Feedback Platform. Designed to capture, organize, and act on customer sentiment, Amplify integrates multiple channels into a single, intelligent system:

DBSI’s design expertise, combined with VeroTerra’s technology, ensures that no feedback goes unseen and that every interaction strengthens customer loyalty.
The future of the branch is about function as much as it is about design.
By bringing together DBSI’s expertise in branch transformation and VeroTerra’s Amplify platform, financial institutions gain a path to modernize their spaces and their member experience strategies.
Join us at Booth #120 at Future Branches Austin to see VeroTerra Mirror 2.0 live in action, and explore how the full VeroTerra Amplify platform can help your institution capture, organize, and act on member sentiment.
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