The Financial Brand: Why Your Bank Needs a ‘Crown & Anchor Society’
E.J. Kritz, Chief Experience Officer at DBSI, makes the case in his latest Financial Brand feature that most financial institution loyalty programs...
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We are always looking to add talented, forward-thinking innovators to our team. If that sounds like you, you should apply for a role with us.
We are always looking to add talented, forward-thinking innovators to our team. If that sounds like you, you should apply for a role with us.

1 min read
Angela Hearn
:
Published
Updated
In with the new, out with the old, right? Well, not exactly. We’re not about discarding what has made our clients great when helping them to optimize their branch networks. Their good reputation is the foundation that we build upon. Our technology and design know-how are the bricks that we use to transform them into modern financial institutions. We're excited to have worked with the Summit Federal Credit Union in helping them create a state of the art branch in Camillus, New York which is just a short car ride from Syracuse.
The Summit Federal Credit Union has been serving its members since 1941 as a full service, non profit cooperative. It was great collaborating with such a well established institution in integrating new technologies as well as updating the interior design for this new branch.
With an open floor plan and the tasteful use of differing textures, one can’t help but feel in awe of this modern interior design. We also worked with them in creating a Teller Tower that melds well into the layout of this new location.
Along with embracing a modern interior aesthetic we’ve also worked with them in utilizing some of our coolest new banking technologies. Inside there’s engaging digital displays, with some that are interactive, that lets a client know about all of the financial services that they have to offer.
We worked with the Summit Federal Credit Union in helping them realize their vision for this new branch. This is a modern space that best serves their members as well as making it a great environment to work in. Please see for yourself!



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