The Financial Brand: Why Your Bank Needs a ‘Crown & Anchor Society’
E.J. Kritz, Chief Experience Officer at DBSI, makes the case in his latest Financial Brand feature that most financial institution loyalty programs...
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1 min read
Corde Kurtz
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Published
Updated
Unison Bank and DBSI marked a milestone recently with a topping off ceremony, DBSI-style, for Unison's soon-to-be new branch in Gilbert, Ariz.
Topping off is an old Scandinavian building tradition celebrating the placement of the highest beam in a new structure. Today, the tradition continues on in many countries with flags or tree branches hoisted up with the top beam, marking the progress and hope for continued success.
"There are so many components to the design and construction process; it can be overwhelming," said Unison's Arizona Market President, Sharon Miller. "DBSI has been very proactive in guiding us where we need to be and keeping us on target."
Unison's senior management and Board of Directors and DBSI took part in the tradition of signing the beam before it was raised up with the U.S. flag and the state flags for North Dakota and Arizona, the two states where Unison operates.
As the proud teams celebrated their partnership and the topping off, DBSI took some video of the occasion to help build up anticipation for Unison's new Gilbert location.
"We look forward to making a powerful statement in our new building with offices that our staff and clients will be excited to do business in," said Miller.

Signing the Katchina Steel beam at new Unison bank branch topping out ceremony.

Flags flying high in Gilbert, Ariz. where Unison Bank's newest branch location is being built by DBSI.
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