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Chambers Bank, a family-owned financial institution established in 1930, holds high standards for great customer service. As a community bank headquartered in Danville, Arkansas with 24 branches throughout the rest of the state, they take pride in giving Arkansans the ability to “bank with people you know,” and they strive to provide a first name basis experience.
While their service has always been exceptional, before their transformation, Chambers Bank modeled more traditional branches, which still had teller lines, confining offices, static and printed signage, and an aesthetic that detracted from the welcoming, and friendly experience their staff delivered.
Being the community and relationship centered financial institution that they are, they knew they wanted more accessibility for their customers, a way to enhance the experience in their institution, and a more streamlined space for their staff.
After seeing the transformation of a neighboring bank (that DBSI completed), Chambers felt the pressure to transform their space—they weren’t going to wait any longer to start falling behind. After visiting, the Chambers leadership was blown away by the attention to detail in the design and how the brand was enforced throughout this branch. They admired that everything was customer-focused and that there was a strategy behind the design, which set their staff up for success.
The decision for Chambers to transform their branches, and who to do it with, was easy, and that’s when the relationship between DBSI and Chambers Bank was born.
And while the relationship began with a branch design-build, since 2019, DBSI has helped Chambers achieve multiple initiatives, including:
Chambers Bank was ready to build a new branch and they wanted a complete transformation, but with a design that still resembled who they were—a casual community bank that cares about the financial success of their customers.
DBSI worked with the Chambers team to create a design that encapsulates who they are, staying in tune with the brand and keeping a relaxed, yet trustworthy and community-focused feel throughout the space.
The design elements featured were strategically thought out to captivate anyone who walks through their doors.
The technology elements featured included:
How did Chambers know what equipment was right for them? With the help of DBSI’s partnerships with Hyosung and CFM, the process of adopting this tech was seamless. With one trip to the Hyosung Experience Center, the team was able to identify what hardware was right, and even discuss core integration—a process that would typically take multiple steps.
“The time spent at Hyosung Experience Center really let me see first-hand how the implementation of cash recyclers could help support the new branch design, as well as future branches,” said Lori Walker, CMO of Chambers Bank, “and having DBSI there with me really allowed me to feel confident that they were my partner in both design and technology.”
After witnessing the power of digital signage in one branch and with an urge to upgrade its other branches quickly, DBSI took digital signage across Chambers Bank’s branch network in 2021.
The strategic partnership between DBSI and Chambers Bank didn’t stop after their branches were transformed.
At one of many visits together, Chambers Bank expressed their struggles with marketing and the need for more bandwidth. It was apparent that Chambers Bank needed help with its marketing efforts, and that's when DBSI stepped in with the expertise to drive content.
The partnership between DBSI's digital marketing program and Chambers has been ongoing for two years, and the scope of the relationship has continued to see growth due to continued results.
Projects we’ve completed together include:
Since our first encounter in 2019, Chambers Bank and DBSI have partnered on every facet of their transformation. It all started with design-build, and as their needs continued to grow, DBSI was there along the way with a holistic approach. And the future plans are even greater.
DBSI takes a holistic approach, and Chambers’ story is the perfect example of how DBSI offers comprehensive solutions based on client’s needs.
Let’s bring your transformation to life!
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