The DBSI Creative Agency

You’ve been managing your financial institution for over a decade and you’ve noticed nothing’s changed. 

The paint on the wall is peeling, there’s a musty smell in your branches and the company name doesn’t fit in a Twitter message. So, in an attempt to give your bank or credit union a much-needed shot of energy, you decide a new name, a new logo and a new, vibrant client and staff experience in your branch is in order.

But you need help visualizing the end result. So, what do you do?

If you’re like most financial institutions, you hire a branding agency. Most of the time, you ask your colleagues from other financial institutions who they used—and within minutes, you’re sold.

The agency you hire is eager to learn more about the industry and is ready to spend half of your budget learning about it—just so it can create a name and logo that you hope breathes new life into the way your clients see you. The creatives come to your office, inspiring you with their portfolios and hipster profiles, and you’re hooked

Fast-forward six months into the future: You realize you’re stuck with a design that has a striking resemblance to the financial institution that referred you in the first place and the overpriced furniture from the design company they hired is, um, leopard print.

Whether you are in the midst of a rebrand, or your need help refreshing your current brand, here are the top five reasons why working with a creative agency that understands banking will always pay better dividends.

1. Experience: Quality Shouldn’t Be Sacrificed

At the DBSI Creative Agency, we’ve compiled a group of agency rebels that have gone rogue to focus on the financial industry. With years (and long nights) of agency experience, we’ve cut out the uncertainties of the traditional agency experience and read up on what is happening in the financial industry to become industry experts who can focus on your specific needs. 

2. Cost: Pricing Shouldn’t Be Unclear 

The agency you are about to hire will vary in price with factors such as your location, the reputation of the agency and the extent of research the project will require. If you’re in a large metro area, you’re going to fork out some serious dinero.

That “other” agency is going to charge you by design hours. And by the time you receive bill, your budget is stretched—the project isn’t even close complete.

We see this happen all too often.

That’s why, at the DBSI Creative Agency, we provide clients with accurate design hours and cost estimates so they know exactly where the money is going at all times.

3. Time: It Should Be Done When You Need It

You’re getting ready to wrap up Q3 and you’re gearing up for budget season. (Yep—it’s that time of the year already.) We know that it’s extremely important to you that you know how long the process is going to take because you have to report how much you’ve spent in this year to some pretty important people in the next few months. 

Never fear. With the DBSI Creative Agency as your branding partner, we’ll work within your timeline. And, with seasoned copywriters, designers and strategists, we can get the job done quicker because we’ve got all the talent under one roof.

4. Communication: It Shouldn’t Be That Difficult to Contact Someone

Do you spend all day trying to get ahold of your agency’s account manager? Do you have issues sleeping at night because you can’t remember the last time they called?

It shouldn’t be that way.

With our weekly conferences and open lines of communication, you won’t have to worry about us “going dark.” We love to hear from our clients and thrive on feedback, so we’re never more than a call or email away.

5. End Result: It Should Excite You When You Look At It

You’re at the finish line. Is it everything you thought it would be? Is everyone in your conference room praising you for a job well done? Or, are you still waiting for the agency to finish the project? After all, it was supposed to be completed a month ago.

At the DBSI Creative Agency, you don’t have to wait for your finished product. In fact, our mission is to make you look like a genius at the end of this entire process by completing it on time and with all the bells and whistles you asked for. We want to send you home (metaphorically speaking), with a brand that you can be proud to show everyone in your office and something that your clients will engage with when they visit your branch.

Are you interested in finding out more about how the DBSI Creative Agency can help you with your rebrand? Start the conversation by contacting us here.