DBSI’s Branch Design and Digital Signage for Tech CU Receives Marketing Association for Credit Unions (MAC) Award

DBSI is proud to announce its innovative branch design and engaging digital signage created in collaboration with Tech CU has been honored as an outstanding achievement in the banking industry, earning a Marketing Association for Credit Unions (MAC) award.

The award-winning entry in the Point of Sale/ Merchandising Category was centered around a vision of creating a branch experience that puts the member as the primary focus. The final branch design incorporated state-of-the-art technology, video conferencing, hoteling space, a conference room for member use, and a floor plan designed to facilitate one-on-one conversations.

To enhance the member experience further, the newest in digital signage and interactive touch screens were deployed to help members learn about personal finance and easily explore Tech CU’s products and services. Highlights included interactive touch-screens with videos, a “Discovery Table” with tablets, a “Wow Wall” (4 large flat-screens that together display a single rotating image) and an interactive timeline of Tech CU’s history.

“Feedback on the new branch design has been very positive,” said Debra Bowman, SVP of Retail Banking for Tech CU. “People tell us they like the intimacy of the space — that it doesn’t ‘feel like a bank,’ when they walk in. We also have several members who are now regularly using the conference rooms for their personal business meetings."

“We’re so pleased to be recognized,” said Kate Duggan, SVP of Marketing. “We’ve focused on improving the member experience — making personal finance easier and more understandable — and communicating that Tech CU has our members’ best interests at heart.”

John W. Smith, CEO of DBSI joined in the enthusiasm. “It’s always exciting when our collaboration with clients turns into award winning results. Our proven 6D process is designed to help financial institutions consistently achieve these kind of results by uncovering their differentiation in the marketplace and how that can be physically conveyed in a branch experience. We are excited and honored to join in Tech CU’s accomplishment.”