Alisa Semyekhina
Last week we talked about a Community Board as an inexpensive technology investment for branches. In trying to describe the Digital Board, you probably realized how hard it can be to envision something that you can’t actually see, touch, and feel.
The same is true for a lot of purchases, including banking equipment and other technology. Some items just have to be scoped out in person before making a decision to buy. Similar to shoe shopping, it's nearly impossible to find the perfect fit without going to the store and trying a few on.
If only there was a place you can go to actually see and experience all the new designs, technology and equipment specifically for the banking industry? Well, you’re in luck.
Here are 4 reasons why online shopping for banking technologies can only go so far and lead to costly dead-end roads, and why you should consider making a trip to see the latest banking technologies in person at our Ideation Center, the most decked-out, teched-out, and amped-out banker’s playground around.
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Bring technologies to life. Nothing can replace the physical experience of shopping in person. No matter how many pictures of an item on a website, how extensive the description, or how many customer reviews there are, buying online always comes with a higher degree of guesswork than buying in person. The experience of being able to touch products, and examine it up close cannot be replaced.
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Huge Investments should be a hands-on experience When spending the big bucks on anything, wouldn’t you rather see it up close and personal first? Like buying a car… at such a large investment, how important is it to “kick the tires” and take it for a test drive before making a purchase decision?
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A perfect fit on the first try is elusive. Consider shoe shopping. How many times have you gone into the shoe store and bought the first pair the sales guy brought you? Probably not very often. Not only did you need to see a few different sizes and options, but it was also important to “interact” with the shoe to test comfort, ease of use, durability, etc. If we need this level of interaction for just a shoe, how can you be expected to make such a large technology decision without first walking in its “shoes”? Without physical interaction, it’s impossible to evaluate ease of use, comfortability level for you and your branch staff, and if it will fit with your branch experience. Our Ideation Center and Collaboratory is the only place big enough to build out an entirely functioning branch for you and your team to walk through, touch and interact with before the first nail is ever hammered in the field.
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Discover new Ideas. By shopping in a store, sometimes you discover different products that you never even thought of, and wouldn’t have considered unless you came across it in a retail environment. With over 20 retail components and technologies at our Ideation Center, there is surely something that will spark another idea or concept that could be used in your branch to better engage your clients/members.
The Point - The ability to physically interact with designs and technologies that optimize banking cannot be replicated online. To truly achieve a branch of the future, you must see the ideas, designs and technologies through the eyes of your customers, your staff, and your executive team – up close and personal.
Come experience first-hand all of the newest technologies, innovations, and digital signage changing retail banking. More than 100 financial institutions have already discovered their perfect fit at the Ideation Center, and you can try it on for size too. Schedule Your Visit Now.
