The Financial Brand: Why Your Bank Needs a ‘Crown & Anchor Society’
E.J. Kritz, Chief Experience Officer at DBSI, makes the case in his latest Financial Brand feature that most financial institution loyalty programs...
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If you were getting ready to embark on a branch transformation project, which set of characteristics would you like to describe your project with:
Disconnected, cost overruns, change orders, missed deadlines, wasted time and money, confusion and frustration, project failures, poor visibility
Or
Unified, visible, simplified, saved time, saved money, happiness
For most of us, the choice is pretty easy. So why then do so many FI’s set themselves up for failure and fall into the first set of characteristics when creating their Branch of the Future?
As the saying goes, “you don’t know what you don’t know”.
Here is One Critical Oversight Most FIs Make When Creating Their Branch of the FutureTransformation - a thorough or dramatic change
As the name implies, a Branch Transformation is no easy task.
Even more concerning, consider a few of these project stats from The Project Management Institute:
Yikes…. And do you know what one of the biggest factors that causes all of this?
LACK OF COMMUNICATION – people not knowing and understanding what is going on, who is doing what, and teams working together harmoniously.
So you may be asking yourselves, what does that have to do with my project?
Well, with a typical Branch Transformation project involving up to 14 different companies from start to finish– each of whom will complete a separate, but interconnected critical function of the process - you could be setting yourself up for failure.
It all starts out innocently enough – you begin with a consultant, then maybe add a real estate agent to find the perfect location. Then you’ve got to find the right architect and design team. Next, on to getting a construction crew added to the mix.
All the while they’re all trying hash out the details and coordinate everything together, you’ve still got to start investigating banking equipment, technology, and fixtures. Your consultant may have ideas, but they don’t actually sell the equipment, so now you’ll need to bring in several more vendors.
Thought you were done? Nope, you still need to bring in software vendors and of course a facility maintenance team, technical field support crew, a training team, and possibly even a project manager.
Total tally? 10-14 different companies, each with their own agenda, trying, but ultimately failing to work together.
The train is running full steam ahead and who is the conductor?
Without having a dedicated and knowledgeable full-time person responsible for directing the train (and even then it’s an uphill battle), projects start to disappoint, budgets start to blow up, fire drills reign, and chaos abounds.
The answer to this madness? Either try and find yourself a really good project manager that can be dedicated solely to this project, or even better, find a company that already has every single critical piece of the Branch Transformation process already integrated closely together.
The rewards for a unified team of branch transformation experts abound, and you'll thank yourself when your project is everything you hoped for and more.
But beware, many companies claim to do Branch Transformation, but then ask you to find additional vendors down the road. Save yourself the trouble, and seek out a company that can truly bring it all together without any multi-vendor management needed from you.
Besides, you've got a bank or credit union to run.
DBSI is a one stop shop for all your Branch of the Future needs. Contact us to learn more about our simplified branch transformation methodology.
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