The Financial Brand: Why Your Bank Needs a ‘Crown & Anchor Society’
E.J. Kritz, Chief Experience Officer at DBSI, makes the case in his latest Financial Brand feature that most financial institution loyalty programs...
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We are always looking to add talented, forward-thinking innovators to our team. If that sounds like you, you should apply for a role with us.

1 min read
Alisa Semyekhina
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Published
Updated
In case you missed it, we hosted Local First Arizona's "Move Your Money" event on April 27 at our Ideation Center.
What makes this event really cool is that it connects small businesses with local banks and credit unions. Centered around Local First's mission to build equitable systems for Arizona’s local businesses and communities that create a vibrant, inclusive, and sustainable Arizona economy by strengthening, supporting, and celebrating entrepreneurship, rural and urban community development, racial equity, environmental action, and food access.
As a builder of banking environments, we love the chance to help our valued clients go even further. And what better place to do that than our Ideation Center which is where so many financial institutions have started their transformation process. It's literally a test kitchen for banks and credit unions to find new ways to better serve their communities!
"We know firsthand just how dedicated these banks and credit unions are to the local community," said Jared Jones, director of sales. "After helping so many financial institutions transform, there is something special about those in Arizona. We're very proud to support that by partnering with Local First to stage this event in our Ideation Center, where we have helped financial institutions right in our backyard innovate and engineer their client experiences."
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See the full press release here.
Want to visit the Ideation Center in Sunny Chandler, Arizona to start your Transformation? We'd love to have you! Just fill out the form below and we will get your trip booked right away.
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