As bankers, our obsession with rates is unwavering. And, we promote them every way we can—on websites, in mailers, brochures, heck, even a rate board in the branch.
While it might not be the most interesting thing, someone’s got to be reading it, right? Right??
Let's just say the typical branch scene of handwritten rates or manual-tiled rate boards on a wall isn't the right message or experience you should be sending, or the most efficient use of your staff's time.
To kick it up a notch, take a look at what these financial institutions' implemented in their branch to do the impossible—make rate boards look good.
Rate Boards Go Interactive
Consumer expectations are changing. And, according to a recent study, interactive digital signage is now the most important technology a consumer wants to see in the branch.
Financial institutions need to stay with the trends and kick those boring rate boards to the curb with interactive digital rate boards.
Developed by the DBSI Digital Signage Agency, the Interactive Digital Rate Board is an appealing way for clients to easily look through and interact with all of your rates. Staff can even use this as an unexpected tool to show clients information about products and loans.
Eliminate Outdated Brochures, Postcards, and Signs
Another common problem with rates is constantly having to change them.
How often does staff have to manually fix a sign? Or all those expensive to print brochures and posters go out of date by one little number?
By going digital, rates are easily updated in a content manager system, and instantly pushed out to all branches. All signage and information is always up to date. Not to mention this can save you thousands of dollars in staff time, and eliminate the need to reprint outdated marketing collateral.
You’ve Got the Best Rates in Town – Don't Keep it a Secret
Think you've got the best rates? Prove it! Taking the Interactive Digital Rate Board a step further, DBSI crafted up an interactive app so you can compare your rates against competitors, even allowing a client to email or take the digital brochure with them through a QR code.
Moving Beyond Rates
While rates are important, we must say they certainly shouldn’t be the only digital signage in your branch. Engaging with clients and better selling your products and services can be done in more strategic ways, such as success stories and showing ways your rates have helped others reach their goals.