The Financial Brand: Why Your Bank Needs a ‘Crown & Anchor Society’
E.J. Kritz, Chief Experience Officer at DBSI, makes the case in his latest Financial Brand feature that most financial institution loyalty programs...
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1 min read
Josh Lopeman : Published Updated
You’ve likely heard the statistic that by 2020, 50% of the workforce will be Millennials. Well… it’s 2020 and what is perhaps the most demanding generation yet has taken over. And sadly, this generation is not incredibly fond of the financial industry—especially when it comes to working for one.
Need some proof?
And don’t even think about trying to find a way around this generation of workers. You will not only need to start catering to them…but you will want to!
The millennial generation has the potential to greatly improve your business. One strength this generation has is their knack for technology, something the banking industry continues to require more of in this modern era. They grew up with cell phones, laptops, and instant access to information, making any of these Millennials more comfortable using key business tools than more senior workers. Also, as the Millennials continue to dominate the workforce, so will their presence as consumers. And, who better to attract Millennials than Millennials themselves?
So how do you turn this bad luck around and make your business more attractive to top millennial talent?
Hint: it’s not with cash. Only 48% of hiring Financial Institutions (FIs) believe successful compensation programs contribute to their success with attracting Millennials.

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