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Creating a successful "branch of the future" can be a daunting challenge under the best of circumstances.
Attempting to finish the entire process from start to finish in under 5 months may be unthinkable - throw in a whole new micro-branch concept, and you might say impossible.
Not with USC Credit Union.With a lease already in place, they were eager to expand their reach and open their first off-campus location - an 800 square foot micro-branch concept.
Minor detail?
They were missing several pieces to get the new branch off the ground – an actual design, design strategy, banking technology mix, and construction company.
Read the story of how USC Credit Union and DBSI channeled their inner Trojan to beat the race against the clock.
EJ Kritz : Oct 20, 2026
E.J. Kritz, Chief Experience Officer at DBSI, makes the case in his latest Financial Brand feature that most financial institution loyalty programs...
Jennifer Smith : Sep 14, 2026
The version of Windows 10 running on many ATMs, interactive teller machines, and cash recyclers will stop receiving Microsoft support next month....
DBSI's interior design team triumphs at the IIDA Southwest Couture Showcase, winning Best Hair & Makeup with a piece that explores the tension...
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