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EJ Kritz, Chief Experience Officer at DBSI, is profiled in Credit Union Times as a finalist for Consultant of the Year in the 2026 Luminaries Awards.
EJ Kritz – Chief Experience Officer, DBSI
EJ Kritz of DBSI, a specialist design-build firm for financial institutions, has spent his career proving the branch is one of the strongest growth tools a credit union has. Kritz helps credit unions nationwide transform their branches into a strategic advantage and generate real impact for their members. His approach centers on creating environments where people solve problems, build trust and receive guidance during the financial moments that matter most. Backed by data-driven research, he helps credit unions make smarter network decisions and create better member experiences. Kritz is the creator and host of Visionary Voices, DBSI's annual industry event, which sold out months in advance in its second year. He continues to shape how credit unions invest in their branches, proving they remain one of the industry's most powerful tools for growth and long-term member engagement.
EJ Kritz
