Amanda Farmer Named a 2026 Top Woman in Retail Technology

DBSI’s Head of Equipment & Service recognized for leadership in financial institution technology adoption

Amanda Farmer, Head of Equipment & Service at DBSI, has been named a winner in the 2026 Top Women in Retail Technology awards, presented by Retail Customer Experience.

The program honors women whose leadership, vision, and measurable impact are shaping the future of customer experience through retail technology. Farmer will be recognized at the awards ceremony on December 15 during the Automated Retail & Kiosk Innovation Show in Miami Beach, Florida.

Over her 15-year career at DBSI, Farmer has played a central role in growing the firm’s equipment and service segments into a dedicated practice. Her team guides financial institutions from initial financial technology evaluation through implementation and long-term service. As part of DBSI’s “One Partner” approach, DBSI handles equipment selection, installation, and ongoing service end-to-end under one roof rather than splitting them across multiple vendors. Financial institutions get a single accountable strategic partner for the life of their technology. As a result, DBSI’s service team’s response scores rank among the highest in the industry.

“Technology in banking has to earn trust before it earns adoption. Our role is to keep financial institutions ahead of what’s coming and to bring them solutions that deliver measurable improvement to daily operations. I’m proud to work with a team that’s passionate about taking the complexity out of branch technology, so financial institutions can focus on how to serve their customers best,” said Amanda Farmer, Head of Equipment & Service at DBSI.

Farmer joins a cohort of 2026 honorees spanning retail, financial services, hospitality, and technology providers. The full list of winners is available on the Retail Customer Experience website.

About DBSI

DBSI is a leading retail transformation firm that designs and builds better experiences for financial institutions and the people they serve. For nearly 30 years, DBSI has blended experience design, architecture, interiors, technology, and a people-first methodology to turn everyday spaces into destinations that drive measurable results. With design-build, digital signage, experiential marketing, service, and equipment all under one roof, DBSI delivers every phase of transformation with a single trusted partner, a model proven across thousands of projects nationwide. DBSI has been named one of Inc. 5000’s fastest-growing companies, a winner in the 2026 Global Digital Signage Awards, and a repeat honoree in the 2027 People and Projects to Know in Commercial Real Estate. Visit dbsi.com or connect with DBSI on LinkedIn.