Hear Arizona Financial Credit Union’s CEO Amy Hysell on the Banking Transformed Podcast

Sponsored by DBSI, a new Banking Transformed episode featuring Arizona Financial Credit Union offers a real-world perspective on where branch banking is headed.

In the latest episode of the Banking Transformed podcast, host Jim Marous welcomes Amy Hysell, President and CEO of Arizona Financial Credit Union, shares how her team partnered with DBSI to bring their innovative branch experience to life. Amy offers unique, practical insights into the real-world evolution of branch banking, distribution strategy, and delivering a modern branch experience.

Listeners gain a firsthand look at how Arizona Financial Credit Union implemented new approaches to branch design and modernization in close collaboration with DBSI. The episode is packed with actionable ideas and inspiring stories for any financial leader interested in driving real change.

A Partnership in Action

Arizona Financial Credit Union provides a compelling example of strategic collaboration. Amy Hysell details her credit union’s journey to create a flagship branch that is modern, visible, and specially designed to attract small businesses. She emphasizes how DBSI’s consultative process helped meet ambitious goals while staying focused on member needs.

"We’ve been in partnership with DBSI for nearly 25 years. They really try to understand what we are trying to accomplish, first and foremost. From there, DBSI goes through that process with us to say this is how we can bring that vision to life." – Amy Hysell, President and CEO of Arizona Financial Credit Union

The conversation explores distribution strategy, the role of physical branches in 2026, and how FIs can drive member engagement as digital channels grow. Amy’s experience showcases how collaboration and vision transform both space and member experience.

Tune In to the Episode

Tune in to the Banking Transformed podcast to hear Amy Hysell’s inspiring story and practical insights on branch transformation through partnership with DBSI.

Episode Details:

• Show: Banking Transformed with Jim Marous
• Episode Title: Bank Branches Must Earn Their Place
• Featured Guest: Amy Hysell, President and CEO of Arizona Financial Credit Union
• Listen Here

After listening, check out the 2026 Future of Branch Banking report for additional data and strategies powering the industry’s evolution.

About DBSI

DBSI is a leading retail transformation firm specializing in design-build, digital signage, experiential marketing, service, and equipment. For over 25 years, the company’s commitment to excellence has revolutionized retail experiences through a comprehensive blend of architecture, interior design, technology, and a people-first methodology. A trusted partner for thousands of projects across the United States, DBSI is honored as one of Inc. 5000's fastest-growing companies, recognized in the 2025 America’s Credit Unions Diamond Awards, a winner in the 2026 Global Digital Signage awards, and recently featured in the 2026 People and Projects to Know in Commercial Real Estate. To learn more, explore DBSI’s website or connect on LinkedIn.

About Jim Marous

Named as one of the most influential people in banking and a ‘Top 5 Fintech Influencer to Follow,’ Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand, and owner and publisher of the Digital Banking Report. As a sought-after keynote speaker, author, and recognized authority on disruption in the financial services industry, Jim has spoken to audiences worldwide. He has been featured by CNBC, CNN, Cheddar, the Wall Street Journal, the New York Times, the Financial Times, the Economist, and the American Banker. Through his podcast, Banking Transformed, Marous provides listeners with an opportunity to hear about the organizational impact of digital transformation. With new shows each Tuesday, Jim interviews his guests with the objective of digging deeper into the opportunities and challenges facing banking and other industries. You can download Banking Transformed on The Financial Brand podcast page or on your favorite podcast platform. You can also follow Jim Marous on Twitter and LinkedIn or visit his professional website.